About Us

ASDA Online Exclusive Car Insurance is a direct online car insurance product brought to you in conjunction with Southern Rock Insurance Company Ltd. The technology developed within the website enables customers to manage their policies entirely online. You can get a quote and/or purchase car insurance at a time that suits you – 24 hours a day, 7 days a week, make mid–term adjustments, add drivers, change vehicle details and much more – all when it is convenient for you.

As you manage everything online, we don't have to run expensive contact centres and because we are direct you don't have to pay any broker fees. This revolutionary new way to service your insurance needs, allows us to pass on savings to our customers as cheaper premiums.

Another reason we save you money is that many of our included extras, such as full EU cover would generally only be available from other brokers and insurers if you paid an additional premium. Our policies come complete with Legal Expenses Insurance and Breakdown Cover included *.

We hope that that this product provides the level of service you would expect from ASDA and meets all your motoring needs.

About Southern Rock

Member of the Financial Ombudsman Service (FOS), the body set up by UK law to settle individual disputes between consumers and financial firms.

Member of the Association of British Insurers.

Member of the Motor Insurance Bureau (MIB) and like every other insurer who underwrites motor business in the UK must contribute to the fund available for victims of uninsured drivers.

As an insurer trading in the UK we also joined the Financial Services Compensation Scheme (FSCS). The FSCS is the UK's statutory fund of last resort for customers of authorised financial services firms.

ASDA Online Exclusive, as a trading name of ASDA Financial Services and ASDA Stores Limited, are Introducer Appointed Representatives of E Insurance Services Limited who administrate this policy on behalf of Southern Rock Insurance Company Limited. Southern Rock is authorised and regulated by the Financial Services Commission in Gibraltar. They are an EEA state authorised insurer with the UK Financial Services Authority (FSA).

* Comprehensive policies only